allplatforms.io / WhatsApp

WhatsApp Specifications

Specs and technical requirements for all WhatsApp content formats.

Status Image: 1080 × 1920 px recommended·Status Video: Up to 60 seconds·Message: 65,536 characters
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Image Specs

Status Image

Dimensions1080 × 1920 px recommended
Aspect Ratio9:16
Max File Size16 MB
File FormatsJPG, PNG
NotesFull-screen vertical format; status disappears after 24 hours

Profile Photo

Dimensions500 × 500 px recommended
Max File Size5 MB
File FormatsJPG, PNG
NotesDisplayed as a circle; minimum 192 × 192 px

Shared Photo (Chat)

Max File Size16 MB
File FormatsJPG, PNG, GIF, WEBP
NotesWhatsApp compresses images on send; send as Document to preserve quality

Business Catalog Image

Dimensions640 × 640 px recommended
Max File Size5 MB
File FormatsJPG, PNG
NotesWhatsApp Business product/service catalog listings
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Video Specs

Status Video

Max File Size16 MB
File FormatsMP4, MOV
Max DurationUp to 60 seconds
NotesDisappears after 24 hours; H.264 codec recommended

Shared Video (Chat)

Max File Size16 MB (regular) or 2 GB (as Document)
File FormatsMP4, MOV, AVI
Max DurationUp to 3 minutes (regular) or 2 GB (as Document)
NotesSending as Document bypasses compression and size limits

View Once Media

Max File Size16 MB
File FormatsJPG, PNG, MP4
NotesCan only be viewed once by the recipient

Text & Character Limits

Message

Character Limit65,536 characters

Caption

Character Limit1,024 characters
NotesCaption attached to a photo, video, or document

Status Text

Character Limit700 characters

Group Name

Character Limit100 characters

Group Description

Character Limit512 characters

Bio / About

Character Limit139 characters

Profile & Channel Assets

Profile Photo

Dimensions500 × 500 px recommended
Max File Size5 MB
File FormatsJPG, PNG
NotesDisplayed as a circle

Channel Icon (WhatsApp Channels)

Dimensions500 × 500 px
Max File Size5 MB
File FormatsJPG, PNG
NotesWhatsApp Channels (broadcast feature); displayed as a circle

Business & Ad Formats

Click-to-WhatsApp Ad (Image)

Dimensions1080 × 1080 px (square) or 1200 × 628 px (landscape)
Max File Size30 MB
File FormatsJPG, PNG
NotesFacebook/Instagram ads that open a WhatsApp conversation; managed in Meta Ads Manager

Click-to-WhatsApp Ad (Video)

Max File Size4 GB
File FormatsMP4, MOV
Resolution1080 × 1080 px or 1920 × 1080 px
Max DurationUp to 240 minutes
NotesVideo ad in Facebook/Instagram feed; tap opens WhatsApp

Business Message Template

Character Limit1,024 characters
NotesPre-approved templates for WhatsApp Business API messaging

Sources

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