Image Specs
Shared Image
| Max File Size | 25 MB |
|---|---|
| File Formats | JPG, PNG, GIF, WEBP |
| Notes | Images sent in chats; animated GIFs play inline |
Profile Photo
| Dimensions | 180 × 180 px minimum |
|---|---|
| Aspect Ratio | 1:1 |
| File Formats | JPG, PNG |
| Notes | Synced from Facebook profile; displayed as a circle |
Stories Image
| Dimensions | 1080 × 1920 px recommended |
|---|---|
| Aspect Ratio | 9:16 |
| Max File Size | 30 MB |
| File Formats | JPG, PNG |
| Notes | Full-screen ephemeral story; disappears after 24 hours |
[Ad]
Video Specs
Shared Video
| Max File Size | 2.3 GB |
|---|---|
| File Formats | MP4, MOV, AVI |
| Max Duration | Up to 2 hours |
| Notes | Videos shared in chats |
Stories Video
| Aspect Ratio | 9:16 |
|---|---|
| File Formats | MP4, MOV |
| Resolution | 1080 × 1920 px recommended |
| Max Duration | Up to 15 seconds |
| Notes | Vertical full-screen Stories video |
Text & Character Limits
Chat Message
| Character Limit | 10000 characters |
|---|
Group Chat Name
| Character Limit | 50 characters |
|---|
Messenger Ads
Messenger Inbox Ad (Image)
| Dimensions | 1200 × 628 px |
|---|---|
| Aspect Ratio | 1.91:1 |
| Max File Size | 30 MB |
| File Formats | JPG, PNG |
| Notes | Appears in the Messenger inbox; clicks open a conversation or link |
Messenger Inbox Ad (Video)
| Max File Size | 4 GB |
|---|---|
| File Formats | MP4, MOV |
| Resolution | 1080 × 1080 px or 1080 × 1920 px |
| Max Duration | Up to 240 minutes |
| Notes | Video ad in Messenger inbox; 1:1 or 9:16 aspect ratio |
Sponsored Message (Headline)
| Character Limit | 125 characters |
|---|